Just Another Mobile Phone Blog: J'son & Partners Consulting: «MVNO market in Russia and in the world: Main Trends and Prospects for Development"

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J'son & Partners Consulting: «MVNO market in Russia and in the world: Main Trends and Prospects for Development" Sep 30th 2013, 20:31, by Maximus The company J'son & Partners Consulting presented the summary results of his study "The market MVNO in Russia and in the world: Main Trends and Prospects for Development", where it is noted that the concept of the mobile operator without its own frequency resource and base stations (other infrastructure elements may be present) - Virtual Network Operator (MVNO) at this point is already well established in the developed countries of Europe and Asia, the U.S. and Canada, and gradually spread to emerging markets. projected western research agencies in the medium term (2016-2017). MVNO subscriber base in the world will increase to 200-300 million, while Western Europe and the United States will retain the lead. MVNO market in Western Europe is the most mature market of virtual operators around the world. It is characterized by a high proportion of MVNO-subscribers (about 15%), covered a huge variety of market segments and target user groups and business models. MVNO operate as a mass (discounters), and in niche markets (for example, oriented towards migrants, travelers and etc.). In recent years, there are new-generation MVNO specializing, for example, inter-machine communication (M2M), mobile financial services, etc. Many fixed-line operators provide MVNO to expand their bundled offerings (broadband Internet, fixed telephony , pay TV and mobile communications ), increase ARPU and reduce churn. As of mid-September 2013, according to the data Roskomnadzora, 80 Russian companies issued 109 MVNO-licenses. According to J'son & Partners Consulting, in Russia at that date actually worked a little more than a dozen projects, excluding the sub-brands of operators (for example, "Just to talk" of "MegaFon", "E" on the SMARTS, etc.). However, about more than 30 companies with MVNO-licenses were non-geographic numbers in the numbering codes DEF-941, 958, etc. In general, the outlook is mixed MVNO in Russia and will be largely determined by industry regulators. The main driver of the market may be the largest mobile operators awareness of the benefits of using this model and finding the optimum for a business strategy. Up to this point, or to a significant change in sectoral legislation, MVNO market in Russia will be in its infancy in many developing countries.

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