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| Microsoft founder Bill Gates in Samsung's headquarters in Seoul |
Two US-based IT companies, Microsoft and Google, tried to approach Samsung Electronics as the largest smartphone manufacturer in the world to aggressively market the operating system (OS) them, either Windows or Android. Upon the arrival of Bill Gates to Samsung headquarters in Seoul, Google CEO Larry Page is also scheduled to meet with Samsung executives.
Bill Gates, Chairman and founder of Microsoft, yesterday met with Vice Chairman of Samsung Electronics Jay Lee (Lee Jay-yong), head of strategy for the future of Samsung Group Choi Gee-sung and president of Samsung Electronics for IT & Mobile division (IM) JK Shin (Shin Jong-kyun). This high-level business meetings to strengthen cooperation between them to market their Windows OS-based mobile devices. "We are discussing to seek cooperation opportunities associated with Windows 8 and other IT devices with Samsung," he said.
In the development and marketing of Windows Phone, Samsung signed a
cross-licensing patent agreement and with Microsoft in September 2011, then to protect the marketing of the Galaxy series of Android devices below. "Under the agreement, Samsung will pay royalties to Microsoft for patents on smartphones and Android tablets, and the two companies will cooperate in the development and marketing of Windows Phone," Nokia said in a statement about the deal this time.
Bill Gates visits he apparently requested that Samsung is more concerned with the development and marketing of Windows Phone for mutual benefit. So far, Samsung released a Windows Phone device used to meet obligations that are written in both patent agreement, which Samsung is cheaper to get a license with terms like Android devices come to market Windows Phone devices.
Bill Gates visits are actively then anticipated by Google, Microsoft's main competitor in the global software business.Larry Page, Google's co-founder and CEO of the executive is expected to meet with Samsung Electronics in South Korea on April 26, which will come. There are some concerns from Google that feeling began to leave their Samsung and Android OS Galaxy S4 post-launch as the main reason for this meeting.
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| Bill Gates with Samsung Electronics executives, (from left) Choi Gee-sung, Jay Lee and JK Shin |
Samsung released the Galaxy S4 last month, while
Google's Android is not mentioned at all during the launch and marketing. While the Galaxy S series of Android is the best-selling and the only one that is able to compete with the iPhone from Apple.
In addition, Samsung has now actively been focused on the new Tizen open source OS in collaboration with Intel and the Linux Foundation. Sooner or later, Samsung will release a Tizen OS based smartphones. In particular, unlike in the past Bada, Tizen smartphone will be marketed as a premium to the market is populated by a series of Galaxy S and Galaxy NOTE.
Google itself has tried to make the anticipation for this issue, including by empowering their acquisition of Motorola Mobility is to make a smartphone that can compete with the best products from Samsung.
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