SPB TV company announced that it will present at the exhibition CSTB in Moscow, its technology replacing the ethereal Targeted advertising on television commercials. As according to the company, this technology opens up new possibilities for the development of multi-screen television - an interactive, personalized, accessible on multiple devices, and most importantly, free for spectators.
From the words of the developers, the new version of the SPB TV Media Platform 3.0 enables seamless and transparent to the audience to replace television advertising commercials on selected TV operator. Advanced monitoring tools to help gather detailed statistics about users and implement targeting (targeting of ads) on parameters such as gender, age, location, device types and operating systems preferred TV channels, etc. Each message is addressed to a strictly defined group of people (or even one particular person), potentially interested in the product or service. This greatly increases the efficiency and integrity of the advertising cost, while saving money advertisers, excluding extra screenings.
In SPB TV argue that effect and emotional impact of video advertising is far higher than in other formats. And the ability to display ads on all devices, including mobile phones, tablets, PCs and TVs, can significantly extend the boundaries of the target audience.
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