HTC continues to pursue a marketing campaign dedicated to HTC One very determined that exploits the social network to keep up the interest in the top range, sparing some little veiled criticism at the main competitors, namely Samsung . After the declarations of the leaders of the company at the presentation of the Galaxy S4 and the other counter-media , HTC UK has responded openly Samsung Uk commenting directly a tweet with which the Korean manufacturer was advertising the qualities of the new top-range .
As reported in the tweet at the beginning, Samsung had communicated to his followers: " Four is always better than one . " The reference, of course, goes to the Samsung Galaxy S4 and HTC One. HTC's answer does not have to wait long and the company promptly commented tweet in these terms: " Plastic is not fantastic, my friend! ;) # HTCOne . " This tension, therefore, continues to grow between Samsung and HTC with the Korean manufacturer that, this time, he went first attack, perhaps because they start to feel some pressure from HTC with HTC One who has found a product that, for the moment, is showing very few weaknesses.
We welcome the decision by which HTC is defending his product, even if we are inclined to shift the ground of challenge on the performance and intrinsic quality, while aware that aspects of marketing and communications play a crucial role in ensuring the success of a product.
http://htc.hdblog.it
https://twitter.com/shen_ye/status/314360540438863873
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